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NEW YORK, N. Sony Michel Jersey .Y. - Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.Nationwide ran an ad on preventable childhood death. Carnival struck a sombre note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.Other advertisers had positive, albeit equally serious themes: McDonalds said it would let some customers pay with acts of kindness, Coca-Cola showed online negativity and bullying turning positive and Procter & Gambles ad for its Always feminine products brand tried to redefine what it means to do things like a girl.Its a shame there arent any commercials for antidepressants because these commercials make me want some, said Jon Early, who was watching the game in New York with friends. Football is supposed to be an escape.The serious tone is an effort to win over Americans who have a lower tolerance for crass ads with an overuse of sexually explicit themes and sophomoric humour. They also have short attention spans these days, thanks to the bite-sized communication of social media.The serious spots were a continuation of a trend that started last year when advertisers shied away from the tactics that had been commonplace during Super Bowl. The difference this year is that many of the serious ads had an overarching message to live better, think better and be better.With 30-second ads costing $4.5 million for the chance to market their brand to 110-plus million Americans, advertisers were trying to stand out by marketing socially conscious messages. In the process, they hoped to boost the image of their brands.The Super Bowl reflects whats happening in the country, said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University. Maybe in the country today were a little more reflective and a little more pensive.SERIOUS TONEA Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs so he had to learn to live with prosthetic legs developed by Microsoft.The ad struck some similar notes with Toyotas Camry ad, which featured Paralympian Amy Purdy, who also has prosthetic legs snowboarding and dancing set to a speech by Muhammad Ali that ends Ill show you how great I am.Some serious ads bordered on sober. Nissan returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming race driver and his wife struggling to balance work and raising their son. In a jarring detail that many on social media pointed out, the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.And a Nationwide ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with my best friend, or even grow up, because he died in an accident. The ad was aimed at stopping preventable childhood accidents, but Charles Taylor, marketing professor at the Villanova School of Business in Pennsylvania, said it received the most negative response from his ad viewing panel.Its just playing with fire focusing on an adolescents death in the context of the Super Bowl, he said.POSITIVE BUT SERIOUSOther advertisers tried to implore people to do positive things.In apparent commentary on how heavily food companies market to Americans, Weight Watchers Super Bowl debut ad showed pizza, doughnuts in large portions with an ominous voiceover saying You gotta eat, right? A tagline said Weight Watchers can help members take control.But it didnt resonate with all viewers, many of who were at Super Bowl parties eating snacks. Some people are saying it made them want to eat more than anything, said Villanovas Taylor.Meanwhile, fast food chain McDonalds announced it will randomly select customers who can pay for their food with acts of goodwill, such as calling their moms and telling them they love them as part of a Valentines Day promotion that starts Monday.Humour IN BETWEENNot all ads were serious, though.Nationwides other ad showed Mindy Project star Mindy Kaling walking around New York believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. Then, she tries to kiss actor Matt Damon, but as it turns out, he can see her. The idea is Nationwide doesnt treat customers like theyre invisible.Naomi Zikmund-Fisher, a psychotherapist watching the game in Ann Arbor, Michigan, said the ad appealed to her. It sucked you in as a plot and then ruined it for her, she said.Another ad scored early. Chevrolets spot before kickoff appeared to be a live game feed that turned into static and a blank screen, shocking some viewers. Chevrolet used the trick to show that its Colorado truck has 4G LTE Wi Fi, allowing for live game streaming in the truck.That one got all of our attention, said Kirin Jessel, who watched the game with co-workers in Oakland, Calif. We were thinking Oh my God, whats happening. Andre Tippett Jersey . -- Oakland Athletics third baseman Scott Sizemore has undergone surgery on his left knee to repair a torn anterior cruciate ligament. Malcom Brown Jersey . Now, Sarah Burkes legacy will live on in Canadas Sports Hall of Fame. Burke, who tragically died at age 29 from a training accident in 2012, headlined the 2014 class named for induction Wednesday. http://www.patriotsauthenticshop.com/Patriots-Eric-Rowe-Draft-Jersey/ .Y. -- Phil Jackson lost out on his preferred coach, but hes working hard on keeping his star player.HOUSTON -- LeBron James was wiped out -- and it showed. Dwight Howard had 22 points and 16 rebounds, James Harden added 21 points and the Houston Rockets held James in check Tuesday night during a 106-103 win over the Miami Heat. James had a chance to tie the game with a desperation 3-pointer at the buzzer, but it was off -- just like most of his second-half shots. The four-time MVP finished with 22 points, one night after setting a club record with a career-high 61 against Charlotte. He acknowledged before Tuesdays game that he was "extremely tired" and that he spent most of the day sleeping. James had 19 points by halftime, but appeared to drag at times in the second half and spent the first half of the fourth quarter on the bench. He was 1 for 7 after the break. "I fought through it in the first half. Second half it just wasnt there for me," James said. "Got out of rhythm." Still, the Heat cut their deficit to three when Michael Beasley hit a 3-pointer with 21.2 seconds left. Harden threw the ball away after that, and Howard accidentally hit James in the face when they both went up to try to grab a long pass. James lay on the court holding his broken nose for a few seconds before getting up and slowly walking to the bench. He has been wearing a protective mask to protect his nose. James remained in the game after a timeout, then missed the desperation 3 with Howard in his face. "I knew I had to put up a heave over top of him," James said. "I felt like I got a good look -- just a little long." The Rockets used the word composed repeatedly after the game to describe their play. "Theres no need for us to get worried," Howard said of the teams mindset after Beasleys 3. "Situations like that, the best thing we can do is stay composed. If we point our finger or put our heads down, it gives the other team confidence. Thats something weve been trying to work on all year." Dwyane Wade had 24 points for the Heat after sitting out Monday night. Beasley also scored 24, a season high. Miami never led, but tied it twice in the fourth quarter. Houston used an 11-2 spurt to take a 104-95 lead with less than 3 minutes remaining. "We were able to push back in the fourth quarter and tie the game up,"; Wade said. Steve Grogan Jersey. "But we had to exhaust so much energy trying to come back." Houston led by 13 early in the fourth before two separate runs by the Heat tied it at 91 with 7 minutes remaining. The also tied it at 93 before Houston used its late run to close it out. "We did some good stuff," Rockets coach Kevin McHale said. "We made some plays. ... I thought during stretches in this game we played really well." The Heat had made consecutive 3-pointers to cut the lead to seven early in the fourth quarter when Chris Andersen blocked a shot by Donatas Motiejunas. Andersen stood under the basket after the block and taunted Motiejunas, drawing a technical foul. Miami then used an 8-0 run, which included a 3 by Beasley, to cut it to 88-87 with 8 1/2 minutes left. Houston opened the second half with a 9-2 run capped by Chandler Parsons dunk over James. Shane Battier had a basket for Miami after that, but Houston reeled off six straight points to extend the lead to 68-56. An airball on a 3-point attempt by Wade was one of three missed shots by the Heat in that span. The Rockets were up by nine soon after that when Harden launched a long alley-oop to Howard, who barely grabbed it in time to sail over Chris Bosh for the dunk. Howard picked up a foul with about 5 minutes left in the first half when he ran into James as he was driving to the basket, causing him to lose control of the ball, which bounced off James mask. A reverse layup by James and a free throw by Wade in the last 20 seconds of the first half cut Houstons lead to 53-52 at halftime. The Rockets jumped out to a 7-0 lead and were up 39-32 at the end of the first quarter. NOTES: Hall of Fame centre Hakeem Olajuwon, and Houston Texans stars Andre Johnson and Arian Foster attended the game, as did Minnesota Vikings running back Adrian Peterson and former Astros pitcher and seven-time Cy Young Award winner Roger Clemens. ... James said the best compliments he received following his big game against Charlotte came from the two most important women in his life. "My mom and my wife saying how proud they were of me and that I never cease to amaze them," he said. "So its always great when your family gives you that type of gratitude and response." 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